Role of Christmas Cards In the Promotion of Products and Services

The role of marketing in the survival and growth of any business can not be understated. Marketing strategies are made to attract the targeted customers and increase the sales of the business. Promotion is one of the main components of the marketing mix. Effective marketing and advertising tools help businesses in building their brand identity. Big companies and organizations spend huge sums in the advertising of their products and services through television, radio, newspapers and magazines. But, not all companies can afford the large expenditure of money done on expensive advertising mediums. Many companies, therefore, promote their products and services through comparatively less expensive promotional tools. Calendars and Christmas cards are one of the most effective promotional items that are used by the companies and organizations at the festival time of Christmas and New Year. The festival time is the best time for any company to launch their new products and services and avail discounts on the end-of-season and non-seasonal items. These greeting cards and calendars are given to the clients and potential customers of the company. In this way, companies not only promote their products and services, but also, obligate the clients and potential customers by sending their “good luck” or “new year” cards.

Many companies look for best quality Christmas cards and calendars for sending them on the festival occasion.  Some of the companies also get their customized greeting cards and calendars designed and printed in very big quantities. For assigning the task of card or calendar printing, the companies look for various online and offline service providers. Many online and offline printing companies offer customization services for designing stationery items and promotional products like mugs, key rings, t-shirts etc.  Rubber stamps can also be customized bearing the name and logo of the company with contact details. These stamps can also be made in different shapes and sizes and in multiple colors. Customization not only helps in designing the products as per own taste and requirement, but also, helps in makes the products look distinctive from other commonly available products in the same category. Articles such as weekly planner and monthly planner which are used for keeping a check on the important dates and events can also be customized and made according to the specific requirements. Various important sections like “to do list” or “remember” or any other category can be added in the weekly planners and made them as customized planners.

Thus, customization of promotional products not only gives them a distinctive identity, but also, makes the products more brand focused and customer-centric. As promotion is related with advertising, public relations and activities that deal with the public or target masses, without right promotion the target audience would not be able to know anything about the company and its offerings. Therefore, right promotion done for the right people (target masses) at right time (promotional events like trade shows, exhibitions, expos and business meets) at right place can help in increasing the sales leads and generating more and more revenue for the businesses.