Marketing Tips Using Business Cards

Business cards are inexpensive marketing tools for every size and nature of business. They bear all the necessary contact information that is required for keeping in touch with other people. They are not only been used for networking with other people, but also, used for making business associations with prospective clients. There are many different ways by which you can make your business cards turn into low cost marketing tools. Whether you own a grocery shop or run a restaurant business, make sure that you place your business cards at your shop and keep your eyes open for opportunities to hand over your cards to the target audience. Like many people enclose their company brochures along with their payment bills and invoices and ask their loyal suppliers or clients to pass them to other prospective customers, the same can be done with the business cards. This is a highly effective method of marketing through consumers and from business to business dealings.

Since more and more businesses are promoting their products and services online through websites, mentioning the name or URL of the website on the business card along with the e-mail address of the company can help in the promotion of business. It is always a better idea to put something on the back side of your business card that can increase the longevity of your card. It can be anything like a yearly calendar, a discount coupon, a product or service list or anything that make people hold on to your card for long. Many people get “useful working tips” imprinted on the back side of their business cards, while some people like imprinting any good social message that can catch the attention of the recipient. Another way of how your business cards can help you in marketing is that they can be used jotting down useful information. For example: If someone asks you about the name of your family doctor with his or her telephone number, you can use your business card for writing down the name and number of the doctor. Making sure that the information fits on to your card. It will guarantee two things, the first being remembered you for helping the person and second will allow the person to hold on to your business card for longer. Since business cards can be an integral part of your referral system, therefore, handing over 2 to 3 cards to loyal customers help in making strategic alliances with other people as well.

The most commonly used methods and techniques of business card print are digital printing, screen printing, letter pressing, offset (lithographic) printing, die cut technique printing, embossing and debossing technique, foil stamping, varnish printing and thermographic printing. The above mentioned printing techniques have their own features and can be used for different printing outputs on stationery items and other promotional products. Many online and offline service providers offer customized services for designing of personalised stationery. The customer can choose from a number of design templates, colors, graphics, fonts and styles for making their own customized stationery items like note pads, letter heads, pamphlets etc.