Key Features of Business Cards

Since business cards come in various sizes, shapes, colors, textures and materials, the selection of a perfect business card not only helps in establishing contacts with other people, but also, helps in the promotion of business and brand. Well-designed business cards make a big impact on the recipients as they reflect the professional image of any business or company. Many companies promote their brands and products through business card marketing at promotional events like exhibitions, trade shows, fairs, expos, seminars and business meets. The distribution of business cards attached with the product or service pamphlets and brochures at these promotional events can help in more effective marketing of the products and services. Innovative ideas incorporated in the making of business card can help the company or any business to have an edge over other competitors in the market. Intelligent use of creative design elements in the form of graphic, image, fonts or style helps in catching the attention of the target masses and leaves a good impression on the recipient. Therefore, companies and business enterprises look for a reputed and professional business card printing service providers who can offer high quality printing results at economical prices.

The significance of custom-made business cards can be summed up as:

·         Effective and economical marketing tools for the advertising of brands, products and services that reflect the professional image of the company.

·         They help in building networks and associations with the people, since they bear the contact details (phone numbers, addresses,  fax numbers and e-mail), name of the company or individual, website URL (if any), designation of the individual, logo and graphic images of the company or organization.

·         They can be passed on to other prospects who might be interested in the products or services of the company, thus helping in generating sales leads.

·         These cards help in getting associated in new business relationships and associations when exchanged with the potential customers and other leads.

The key factors that play a vital role in designing a perfect business card are:

• Text: The text should be clear, readable and well spaced. The text font used in the card should neither be too small nor too big.
• Print quality: The business card print quality should be high, as cutting costs in printing may result in cheap quality cards which reflect a bad image of your company.
• Thickness of the card: The paper sheet quality to be used in the making of the card should be at least 400gm or more so that the print colors come out well on the cards.
• Multiple uses: The back side of the card can be used as calendar, product or service information catalogue or for any other useful purpose.

Most of the elements of name cards are same as that of business cards except that the former ones are used by the individuals for communicating their contact details to other people. A name card generally bears the information related to the name of the individual with his or her contact details.