Important Uses of Business Cards

For the effective promotion of any brand or any trademark label, companies and organizations distribute business cards at promotional events, trade shows, expos, seminars and business meets as a part of their aggressive marketing campaign. The campaign should ensure that the brand name and its message should be conveyed to the target audience in the most empathic and meaningful manner. By incorporating innovative ideas in the designing and creative use of styling, the business cards can be made in a more attractive and appealing manner. A business card not only bears the information about the name, address and contact details of the company or any individual, but also reflects the brand image and identity of the organization or business. Use of creative and meaningful design elements in the form of graphic, image, fonts or style will catch the attention of the target masses and leave a good impression on the recipient. That is reason why companies and business enterprises look for well-designed customized business cards for promoting their business and for associating with the people. Name cards have many common elements of business cards except that the former ones are used by the individuals for communicating their contact details. Name cards generally bear the information related to the name of the individual with his or her contact details.

 For companies and organizations, the importance of business cards can be summed up as:

·         They are effective and economical marketing tools for the advertising of brands, products and services.

·         Since they carry the contact details (addresses, phone numbers, fax numbers and e-mail) with name, website URL (if any), logo and graphic images of the company or an organization, it helps in building networks and associations with the people.

·         These cards help in generating sales leads as they can be passed on to other prospects who might be interested in the products or services of the company.

·         These cards can be exchanged with the potential customers and other leads that help in getting associated in new business relationships and associations.

So, any mistakes in the spelling, content and format or any misprinting of the text should be avoided and rectified before the printing process of the cards. Careful and thorough proof-reading should be done when the sample specimen of the card gets ready. Detection of any mistake or error during or after the print process would result in paying double the amount for the same print task.

Other than customization of business related cards, stationery items such as custom stickers and brochures are also used for the promotional activities. Stickers are considered to be one of the most powerful advertising tools for spreading the message among the masses. The stickers are low cost medium of promotion and their usage and handling is also very simple. They can be peeled and sticked on any wooden, metal, wall or paper surface. Custom stickers bearing the picture of the product or service offered by any company or business can be sticked on cars, vans and other PR vehicles and helps in raising awareness among the people and building brand identity of the company.