Business Cards for Effective Business Marketing

Business cards are effective marketing tools that not only help in introducing yourself to the prospective clients and other business connections, but also, serve as advertising mediums for making your company or organization popular among the people. The exchange of business cards with prospective clients and other leads is the most easiest and convenient method of starting business communications which might even materialize in business relationships and associations. They are one of the most economical promotional tools that help in making networks within and outside the business community

Generally, a business card bears the name of the company, organization and individual, designation of an individual, logo and tagline (if any) of the company or organization, information regarding the contact details of the business or organization that includes phone numbers, fax numbers, website name (if any), addresses and e-mails etc. It may also include any graphic or any image that symbolize or reflects the nature and type of the business. In other words, your business card reflects the image of your company or organization. Therefore, the designing of the card should be done keeping in mind the nature of the business and the impression it will leave on the recipients. Your business cards are the first impression that projects your company’s professional image. And if there is any spelling mistakes in the content information of the card or misprinted that may cause any inconveniencies, then it leaves a very bad impression on the recipient and hampers the image of the company.

Many online and offline printing companies offers business card print and design services to suit  as per the needs and specifications of the customers. In other words, these companies offer customization facilities as well in which the design for the card can be chosen from amongst a number of design templates. Any particular color, font, graphic or style can also be considered from a number of options available with these companies. In addition to this, some websites also offer advanced customization facilities in which you can upload your own graphic or image and insert it in the format of your card.  

The most commonly used methods of printing the business cards are screen printing, offset( lithographic) printing, letter pressing, foil stamp printing, die cut technique printing, embossing and debossing technique printing, digital printing, varnish printing and thermographic printing. All the above mentioned types of printing techniques are used for making different types of effects on the cards. Embossing technique is used to create a raised impression on the paper, where as, debossing technique creates a depressed impression on the paper. Varnish printing involves the use of a liquid coating applied to a printed surface for glossy, matte and satin finish. Foil stamping is used for making metallic effects on text letters and graphics. Die cut method involves cutting of different shapes and sizes of the paper sheet using a dye. Lamination printing can make glossy, dull and satin effect on the paper. Thermographic printing produces raised effect in printing similar to engraving using ink and powder mixture.