Business Cards for Promoting Business

Business cards are considered to be one of the most powerful marketing weapons. They have become a necessity for every business owner and corporate professional. These cards not only symbolize your company or your qualified identity, but also, help in keeping touch with other people. Therefore, people prefer to make their cards look more professional and appealing because they are the first impression of any business for its potential customers. Well-designed cards can increase the credibility of your business because they represent the image of your business. Making a different yet attractive business card that does not look like other conventional business cards can make your business identity stand out from amongst your other business competitors.

Business cards hold essential information like contact details of the company as well as the individual who is carrying the card on behalf of an organization. They are exchanged with business associates and potential business partners or handed over to people on meetings, trade shows, exhibitions, seminars, expos and other promotional events. For potential customers, they act as the primary mode of contacting any company or organisation.

Business cards reflect the image of the company. Impressive designing can influence the sales of an organisation because attractive cards leave a positive impression on the potential customers, thus, making them to use the products or services which results in increased sales of the company. Where as, dull or unimpressive cards reamin unnoticeable and therefore result in negative impact affecting the sales and profits of the companies.

For business card printing, many online and offline printing companies offer a varied number of services with the help of which designing can be done in a customized form and designs can be chosen from a number of templates and choice of colors, fonts, textures, graphics and styles can be made. For making the business cards more interesting, die cut techniques are used to make different shapes and sizes as per the form and layout of the design. Other creative ideas like using 3d effect on the cards and embossing text effects on the cards can make them look different yet appealing. In general, the printing of business cards is done by using offset (lithographic) method, screen printing method, letter pressing method and digital method. Offset method is used when the numbers of colors are not too many and the quantities are more. Digital printing is an advanced technique in which the printing mechanism is controlled by computers and printing is done using specialised inkjet technology. Digital method of printing is a faster technique as compared to all other methods in which full color high tone images can also be printed with picture perfect details. Photographic and tonal graphics with good number of colors can be printed according to the color combination requirement using digital technique and wider color range and finer printing quality with the latest development of inks and color management softwares can be achieved using this method. Generally, the printing technique to be used in printing the cards is suggested by the printing companies.