Promotion of Brands through Custom Stickers

Christmas cards are low cost marketing tools used by many companies and businesses for the advertising for their brands and products. Though these cards are meant for wishing “merry Christmas” and “good luck” on the festival occasion of Christmas, they are also used as marketing mediums through which many businesses promote their products and services. Generally, during Christmas and New Year occasions when the festival celebration moods are around and people are enjoying their winter holidays, these companies look for advertising mediums like Christmas cards  for launching of their new products in the market and for offering special festival bonanza discounts on the existing products. During the winter holiday season when people take long breaks from their jobs and work, they look around shopping for new products and discounted products. So, this is the most appropriate time for many companies to offer new products and services, so that people should come to know about their brands and their offerings.

A number of promotional products are used by many companies and organizations for the marketing of their brands, but custom stickers are one of the most economical and effective tools that not only convey the message efficiently, but also in an emphatic manner. Customized stickers are very brand focused and customer centric because of their versatility. Since marketing of products and services require complete focus on their nature, features and uses, customized stickers are effective mediums that can convey the message by highlighting the important aspects. Also small companies who can not afford to spend big money on expensive advertising channels like radio, newspaper, magazines and television, can use low cost advertising tools such as custom stickers for the promotion of their products and services and for building their brand identity among the target masses. Since these promotional stickers can be customized by imprinting the name and logo of the company on them, they can be made in different sizes, shapes and forms according to the requirement and need of the business firms and companies. Stickers are handy items that can be used in many different forms. They can be used for the promotion of brands and political campaigns by sticking on the vehicles like cars, vans and other vehicles. They can be made from paper, plastic (vinyl stickers), metal (foil stickers), rubber and wood. Plastic vinyl stickers can be used for multi purpose activities and are considered to be more durable and long lasting than paper stickers. Custom stickers can be used for various political, social and cultural campaigns and can be used for highlighting any issue or cause. Paper made stickers are self-adhesive from one side and can be made from glossy, laminated, matte, textured and hand made paper sheets.

The list of promotional products is endless, but the way in which these products are used for the marketing activities matters a lot. Even weekly planner can be used as promotional item by the companies for the advertising of their brands and products. Custom weekly planners serve two functions, first they can be used for the promotion of products and services and second they help in organizing and scheduling of the day-to-day activities. 

Key Features of Business Cards

Since business cards come in various sizes, shapes, colors, textures and materials, the selection of a perfect business card not only helps in establishing contacts with other people, but also, helps in the promotion of business and brand. Well-designed business cards make a big impact on the recipients as they reflect the professional image of any business or company. Many companies promote their brands and products through business card marketing at promotional events like exhibitions, trade shows, fairs, expos, seminars and business meets. The distribution of business cards attached with the product or service pamphlets and brochures at these promotional events can help in more effective marketing of the products and services. Innovative ideas incorporated in the making of business card can help the company or any business to have an edge over other competitors in the market. Intelligent use of creative design elements in the form of graphic, image, fonts or style helps in catching the attention of the target masses and leaves a good impression on the recipient. Therefore, companies and business enterprises look for a reputed and professional business card printing service providers who can offer high quality printing results at economical prices.

The significance of custom-made business cards can be summed up as:

·         Effective and economical marketing tools for the advertising of brands, products and services that reflect the professional image of the company.

·         They help in building networks and associations with the people, since they bear the contact details (phone numbers, addresses,  fax numbers and e-mail), name of the company or individual, website URL (if any), designation of the individual, logo and graphic images of the company or organization.

·         They can be passed on to other prospects who might be interested in the products or services of the company, thus helping in generating sales leads.

·         These cards help in getting associated in new business relationships and associations when exchanged with the potential customers and other leads.

The key factors that play a vital role in designing a perfect business card are:

• Text: The text should be clear, readable and well spaced. The text font used in the card should neither be too small nor too big.
• Print quality: The business card print quality should be high, as cutting costs in printing may result in cheap quality cards which reflect a bad image of your company.
• Thickness of the card: The paper sheet quality to be used in the making of the card should be at least 400gm or more so that the print colors come out well on the cards.
• Multiple uses: The back side of the card can be used as calendar, product or service information catalogue or for any other useful purpose.

Most of the elements of name cards are same as that of business cards except that the former ones are used by the individuals for communicating their contact details to other people. A name card generally bears the information related to the name of the individual with his or her contact details.

Custom T Shirt Printing for Better Promotion

Customized t-shirts have emerged as powerful marketing tools for the promotion of products and services and spreading of special messages among the prospective customer groups. These t-shirts help in making the brand a recognized entity in the market. Printed corporate t-shirts are also used as uniforms of volunteers and employees for marketing campaigns which contribute in raising the reputation of the brand. T shirt printing   with the name and logo of the company imprinted on them may act as brand awareness articles that can be used and distributed at promotional campaigns like seminars, trade shows, expos, business meets and exhibitions. They can be used as sports t-shirts for participants and fans during mega sporting events. Customized t-shirts can be used during social campaigns like environmental protection initiatives and blood donation camps for spreading any important message or for the publicity of a brand.

Customization services are offered by many online and offline design and printing service providers who provide tailor-made advertising and marketing solutions to companies and businesses. Several online design and printing companies manufactures the best quality corporate and promotional t-shirts at very competitive prices. Since these printing companies offer immense choice in the design, styles, fonts, colors, sizes and graphics, these t-shirts can be made as per the unique requirements of the brand to become the perfect promotional apparel for the companies and businesses. From amongst a number of apparel printing services available in the market, the most commonly used techniques are digital printing, screen printing, roller printing, block printing, heat transfer printing, stencil printing, lithographic printing, pad printing, cylinder printing, fluorescent printing and flock printing.

Custom-made t-shirts can be printed or embroidered in various colors, artworks, styles and fabrics. People wearing t-shirts with the name and logo of the company imprinted or embroidered on them act as walking billboards for the advertising of products and services. Cotton knit fabric is generally used for making t-shirts. Cotton knit qualities like single jersey, double jersey, 2 × 2 rib, 4 × 4 rib and interlock fabrics are used for making t-shirts. Various types of styles like round neck, v neck, hood t-shirts, full sleeve, half sleeve and polo t-shirts meant for summer and winter seasons are available in the market and on online stores. Since the companies have a lot of choice in terms of styling, designing and printing of t-shirts, so it becomes imperative for them to cautiously recognize their target audience and market their brands by means of printed or embroidered t-shirts.  

Since businesses face tight competition in the market for survival, the companies look for innovative methods of advertising and promotion for their brands and products. Even business cards  and rubber stamps  bearing the name and logo of the company also act as marketing tools. They can be used for the promotion of the name and establishment of corporate identity of the company or any business. Christmas cards distributed among the prospective clients and customers by the companies also act as powerful mediums of promotion and advertisement of the product and service offerings by the companies.     

Marketing Tips Using Business Cards

Business cards are inexpensive marketing tools for every size and nature of business. They bear all the necessary contact information that is required for keeping in touch with other people. They are not only been used for networking with other people, but also, used for making business associations with prospective clients. There are many different ways by which you can make your business cards turn into low cost marketing tools. Whether you own a grocery shop or run a restaurant business, make sure that you place your business cards at your shop and keep your eyes open for opportunities to hand over your cards to the target audience. Like many people enclose their company brochures along with their payment bills and invoices and ask their loyal suppliers or clients to pass them to other prospective customers, the same can be done with the business cards. This is a highly effective method of marketing through consumers and from business to business dealings.

Since more and more businesses are promoting their products and services online through websites, mentioning the name or URL of the website on the business card along with the e-mail address of the company can help in the promotion of business. It is always a better idea to put something on the back side of your business card that can increase the longevity of your card. It can be anything like a yearly calendar, a discount coupon, a product or service list or anything that make people hold on to your card for long. Many people get “useful working tips” imprinted on the back side of their business cards, while some people like imprinting any good social message that can catch the attention of the recipient. Another way of how your business cards can help you in marketing is that they can be used jotting down useful information. For example: If someone asks you about the name of your family doctor with his or her telephone number, you can use your business card for writing down the name and number of the doctor. Making sure that the information fits on to your card. It will guarantee two things, the first being remembered you for helping the person and second will allow the person to hold on to your business card for longer. Since business cards can be an integral part of your referral system, therefore, handing over 2 to 3 cards to loyal customers help in making strategic alliances with other people as well.

The most commonly used methods and techniques of business card print are digital printing, screen printing, letter pressing, offset (lithographic) printing, die cut technique printing, embossing and debossing technique, foil stamping, varnish printing and thermographic printing. The above mentioned printing techniques have their own features and can be used for different printing outputs on stationery items and other promotional products. Many online and offline service providers offer customized services for designing of personalised stationery. The customer can choose from a number of design templates, colors, graphics, fonts and styles for making their own customized stationery items like note pads, letter heads, pamphlets etc.   

Important Uses of Business Cards

For the effective promotion of any brand or any trademark label, companies and organizations distribute business cards at promotional events, trade shows, expos, seminars and business meets as a part of their aggressive marketing campaign. The campaign should ensure that the brand name and its message should be conveyed to the target audience in the most empathic and meaningful manner. By incorporating innovative ideas in the designing and creative use of styling, the business cards can be made in a more attractive and appealing manner. A business card not only bears the information about the name, address and contact details of the company or any individual, but also reflects the brand image and identity of the organization or business. Use of creative and meaningful design elements in the form of graphic, image, fonts or style will catch the attention of the target masses and leave a good impression on the recipient. That is reason why companies and business enterprises look for well-designed customized business cards for promoting their business and for associating with the people. Name cards have many common elements of business cards except that the former ones are used by the individuals for communicating their contact details. Name cards generally bear the information related to the name of the individual with his or her contact details.

 For companies and organizations, the importance of business cards can be summed up as:

·         They are effective and economical marketing tools for the advertising of brands, products and services.

·         Since they carry the contact details (addresses, phone numbers, fax numbers and e-mail) with name, website URL (if any), logo and graphic images of the company or an organization, it helps in building networks and associations with the people.

·         These cards help in generating sales leads as they can be passed on to other prospects who might be interested in the products or services of the company.

·         These cards can be exchanged with the potential customers and other leads that help in getting associated in new business relationships and associations.

So, any mistakes in the spelling, content and format or any misprinting of the text should be avoided and rectified before the printing process of the cards. Careful and thorough proof-reading should be done when the sample specimen of the card gets ready. Detection of any mistake or error during or after the print process would result in paying double the amount for the same print task.

Other than customization of business related cards, stationery items such as custom stickers and brochures are also used for the promotional activities. Stickers are considered to be one of the most powerful advertising tools for spreading the message among the masses. The stickers are low cost medium of promotion and their usage and handling is also very simple. They can be peeled and sticked on any wooden, metal, wall or paper surface. Custom stickers bearing the picture of the product or service offered by any company or business can be sticked on cars, vans and other PR vehicles and helps in raising awareness among the people and building brand identity of the company.  

Custom Stickers for Low Cost and Effective Promotion

With the growing competition in the market and customers becoming choosier and better informed, it is important that marketing of products and services should be more brand focused and customer centric. The right type of marketing should be targeted to the right target people or potential customers. Marketing should be targeted on the nature and type of products and services, highlighting their unique features, uses and benefits. Marketing tools help in the promotion of products and services and in creating brand awareness among the people or target audience. Any quality and good product launched would not be able to make its mark in the market, if not promoted well. If the people would not know much about the product or services, then how could they avail these products? Marketing tools such as custom stickers are low cost and effective tools for companies who cannot afford huge money expenditure on expensive advertising mediums like television, radio, newspapers and magazines.  

Companies and organizations can customize the stickers with the name and logo of the company printed on them. Since stickers are handy items to use and can stick on almost every wall, paper, metal, wooden and plastic surface, this makes them versatile tools of promotion. Stickers can be made from paper, plastic, metal, rubber and wood. Plastic vinyl stickers are considered to be more durable and long lasting and can be used for multi purpose activities. Vinyl stickers can be used by the companies for the promotion of their products and services. These stickers can be used for the promotional activities of political, social and cultural groups and organizations to highlight any cause or for the promotion of their campaigns. Paper stickers can be made from glossy, matte, laminated, textured and hand made paper sheets.   

Though marketing is not only related to the promotion of products and services, rather, it is equally important to promote and advertise the company who are manufacturers and service providers of these products and services. It becomes important for the companies and organizations to project their professional image because that will help in building their brands. Even business cards bearing the name, logo and contact details of the company are promotional tools. These cards when exchanged or given to other people makes a big impact on the recipients. These cards also help in making business networks and associations.

Other business stationery items such as rubber stamps also reflect the professional image of the company when used for stamping on various letters, envelopes, greeting cards, legal documents, invoices and other important company documents. These stamps can be used on greeting cards as well. Generally, at the time of Christmas and New Year occasions, these companies send greetings cards, Christmas cards and New Year cards to the clients and potential customers. The main purpose behind this is to wish them “Good luck” and avail new offers on their existing or upcoming products or services. Information about new product launches and other discounted offers on the products can also be given to the clients and potential customers. Company stamps used for stamping on these cards would make them more authentic.                  

Role of Christmas Cards In the Promotion of Products and Services

The role of marketing in the survival and growth of any business can not be understated. Marketing strategies are made to attract the targeted customers and increase the sales of the business. Promotion is one of the main components of the marketing mix. Effective marketing and advertising tools help businesses in building their brand identity. Big companies and organizations spend huge sums in the advertising of their products and services through television, radio, newspapers and magazines. But, not all companies can afford the large expenditure of money done on expensive advertising mediums. Many companies, therefore, promote their products and services through comparatively less expensive promotional tools. Calendars and Christmas cards are one of the most effective promotional items that are used by the companies and organizations at the festival time of Christmas and New Year. The festival time is the best time for any company to launch their new products and services and avail discounts on the end-of-season and non-seasonal items. These greeting cards and calendars are given to the clients and potential customers of the company. In this way, companies not only promote their products and services, but also, obligate the clients and potential customers by sending their “good luck” or “new year” cards.

Many companies look for best quality Christmas cards and calendars for sending them on the festival occasion.  Some of the companies also get their customized greeting cards and calendars designed and printed in very big quantities. For assigning the task of card or calendar printing, the companies look for various online and offline service providers. Many online and offline printing companies offer customization services for designing stationery items and promotional products like mugs, key rings, t-shirts etc.  Rubber stamps can also be customized bearing the name and logo of the company with contact details. These stamps can also be made in different shapes and sizes and in multiple colors. Customization not only helps in designing the products as per own taste and requirement, but also, helps in makes the products look distinctive from other commonly available products in the same category. Articles such as weekly planner and monthly planner which are used for keeping a check on the important dates and events can also be customized and made according to the specific requirements. Various important sections like “to do list” or “remember” or any other category can be added in the weekly planners and made them as customized planners.

Thus, customization of promotional products not only gives them a distinctive identity, but also, makes the products more brand focused and customer-centric. As promotion is related with advertising, public relations and activities that deal with the public or target masses, without right promotion the target audience would not be able to know anything about the company and its offerings. Therefore, right promotion done for the right people (target masses) at right time (promotional events like trade shows, exhibitions, expos and business meets) at right place can help in increasing the sales leads and generating more and more revenue for the businesses.  

Different Elements of Business Cards

 Typically, business cards bear the name of the individual, name of the business or organization, address, phone numbers, e-mail address, website address (if any), job title of an individual, logo of the company or organization, tagline or description of the business, graphic image and list of services and products. In other words, they are the mini resume of your company or organization. They reflect the image of any business.

The name of an individual or the name of the company or organization is the most important text element of a business card. Therefore, the names are always highlighted and kept in bold letters so that the recipient does not find it difficult to read the name on the card. The mailing address or correspondence addresses are typical parts of a business card. If the company does business online or through mail, then the need of any address might not be there.

E-mail address can also be included for web based business communication as it is one of the most preferred methods. In some cases, where the prospective clients feel hesitant in contacting directly through phone, e-mail can be a better option for communication. The spelling of an e-mail address should be absolutely correct on the business card. The phone numbers and fax numbers should have the area and country codes or extensions. Using hyphens, periods and spaces for separating the extension code numbers from the phone or fax numbers is generally preferred.

Web page addresses can be listed on the cards, if the company or organization has any website of their own. The website URL is an essential element for web-based business marketing and promotion. The products or services offered by any company or business can be displayed and marketed on the internet through a website. And, business card bearing the website URL actually promotes the business and its offerings. Many individuals including some entrepreneurs and some sole proprietors mention their job title like “President”, “Director”, “CEO” or any other job title that tells the recipients about their designation and position in the company. 

A tagline or brief description might be used on the cards where the nature of business is somewhat ambiguous for the recipients to understand. Taglines printed on the cards can also convey massages regarding the benefits and features of the business. A logo is used to establish the identity of any company or organization. A logo on the business card would reflect the professional image of the company or any business. For many small companies who do not use corporate logos, may choose to use generic or custom illustrations and artworks that help in symbolizing the nature of their business. These graphics also make the cards look more attractive and appealing. Folded or two-sided business cards can be used for listing of products and services because they have more space for accommodating more information.

Many types of techniques are used for business card print designing like screen printing, offset( lithographic) printing, letter pressing, foil stamp printing, die cut technique printing, embossing and debossing technique printing, digital printing, varnish printing and thermographic printing.         

Business Cards for Effective Business Marketing

Business cards are effective marketing tools that not only help in introducing yourself to the prospective clients and other business connections, but also, serve as advertising mediums for making your company or organization popular among the people. The exchange of business cards with prospective clients and other leads is the most easiest and convenient method of starting business communications which might even materialize in business relationships and associations. They are one of the most economical promotional tools that help in making networks within and outside the business community

Generally, a business card bears the name of the company, organization and individual, designation of an individual, logo and tagline (if any) of the company or organization, information regarding the contact details of the business or organization that includes phone numbers, fax numbers, website name (if any), addresses and e-mails etc. It may also include any graphic or any image that symbolize or reflects the nature and type of the business. In other words, your business card reflects the image of your company or organization. Therefore, the designing of the card should be done keeping in mind the nature of the business and the impression it will leave on the recipients. Your business cards are the first impression that projects your company’s professional image. And if there is any spelling mistakes in the content information of the card or misprinted that may cause any inconveniencies, then it leaves a very bad impression on the recipient and hampers the image of the company.

Many online and offline printing companies offers business card print and design services to suit  as per the needs and specifications of the customers. In other words, these companies offer customization facilities as well in which the design for the card can be chosen from amongst a number of design templates. Any particular color, font, graphic or style can also be considered from a number of options available with these companies. In addition to this, some websites also offer advanced customization facilities in which you can upload your own graphic or image and insert it in the format of your card.  

The most commonly used methods of printing the business cards are screen printing, offset( lithographic) printing, letter pressing, foil stamp printing, die cut technique printing, embossing and debossing technique printing, digital printing, varnish printing and thermographic printing. All the above mentioned types of printing techniques are used for making different types of effects on the cards. Embossing technique is used to create a raised impression on the paper, where as, debossing technique creates a depressed impression on the paper. Varnish printing involves the use of a liquid coating applied to a printed surface for glossy, matte and satin finish. Foil stamping is used for making metallic effects on text letters and graphics. Die cut method involves cutting of different shapes and sizes of the paper sheet using a dye. Lamination printing can make glossy, dull and satin effect on the paper. Thermographic printing produces raised effect in printing similar to engraving using ink and powder mixture.  

Professional Letterhead Design Tips

A letterhead is a legal document used for making appointment letters, appraisal letters, promotion and service termination letters. They are used for making organizational purchases and is considered to be a legal representative of business in important correspondences. They can also be used for internal and external written references on behalf of the organisation and within different departments of the organisation. Since a letterhead holds such a great importance and usage priority, it is an important document representing the corporate identity of a company or any business. It helps in creating a brand image of the company and influence the corporate presence of the business.

A letterhead mainly consists of the name of the company, logo with tagline (if any) and information regarding the contact details like address of the registered office, phone numbers of the directors or chair person of the company. It is very important to provide correct and updated information regarding the details on the letterheads because it not only serves as a correspondence document, but also, is also a representation of the business for the clients, potential customers and employees of the company. Any changes in the phone numbers or addresses or any change in the logo design or colors of the logo or name of the company should be implemented on the letterheads as well.

The printing of letterheads involves the use of exact printing colors as in the original corporate logo of the company or any organisation. Also, the design and formation of the logo design should be printed as per the original design and form of the company logo. If the logo of the company bears an image or graphic that has good numbers of colors, then digital method of printing can be used for achieving the desired results. Since, first impression is the last impression, the same applies to the design and style of the letterhead. The designing and styling marks a lasting impression on the viewer. Therefore, the style and design should be practical enough to support the various usage purposes for which the letterheads are required for. And, yet be made in a distinctive manner so that they stand apart from the rest and can be easily identified from amongst various other business letterheads.

For customized letterhead design printing, many online and offline printing companies offer services at economical prices. These service providers offer customized services in which you can choose from a number of design templates, colors, styles and fonts. You can make your own letterheads by uploading the grphic or image picture of the logo and inserting name and contact details of your company as per your own specific requirement and taste. After the designing part, you can view and proof read the sample of your letterhead and make changes, if necessary. You can cross-check the spellings and other information provided. After you are done with that, you can feed the value of the quantity requirement and make the payments through your credit card or any other payment method mentioned there. 

Business Cards for Promoting Business

Business cards are considered to be one of the most powerful marketing weapons. They have become a necessity for every business owner and corporate professional. These cards not only symbolize your company or your qualified identity, but also, help in keeping touch with other people. Therefore, people prefer to make their cards look more professional and appealing because they are the first impression of any business for its potential customers. Well-designed cards can increase the credibility of your business because they represent the image of your business. Making a different yet attractive business card that does not look like other conventional business cards can make your business identity stand out from amongst your other business competitors.

Business cards hold essential information like contact details of the company as well as the individual who is carrying the card on behalf of an organization. They are exchanged with business associates and potential business partners or handed over to people on meetings, trade shows, exhibitions, seminars, expos and other promotional events. For potential customers, they act as the primary mode of contacting any company or organisation.

Business cards reflect the image of the company. Impressive designing can influence the sales of an organisation because attractive cards leave a positive impression on the potential customers, thus, making them to use the products or services which results in increased sales of the company. Where as, dull or unimpressive cards reamin unnoticeable and therefore result in negative impact affecting the sales and profits of the companies.

For business card printing, many online and offline printing companies offer a varied number of services with the help of which designing can be done in a customized form and designs can be chosen from a number of templates and choice of colors, fonts, textures, graphics and styles can be made. For making the business cards more interesting, die cut techniques are used to make different shapes and sizes as per the form and layout of the design. Other creative ideas like using 3d effect on the cards and embossing text effects on the cards can make them look different yet appealing. In general, the printing of business cards is done by using offset (lithographic) method, screen printing method, letter pressing method and digital method. Offset method is used when the numbers of colors are not too many and the quantities are more. Digital printing is an advanced technique in which the printing mechanism is controlled by computers and printing is done using specialised inkjet technology. Digital method of printing is a faster technique as compared to all other methods in which full color high tone images can also be printed with picture perfect details. Photographic and tonal graphics with good number of colors can be printed according to the color combination requirement using digital technique and wider color range and finer printing quality with the latest development of inks and color management softwares can be achieved using this method. Generally, the printing technique to be used in printing the cards is suggested by the printing companies. 

Importance of Customized Christmas Cards

Christmas cards carry the Christmas fever all around when the big festive is celebrated across the globe. During Christmas, these cards help in staying connected with all important contacts like family, friends, relatives and other known people at distant places and wishing them “good luck” on the festival occasion. Besides this, festivals like Christmas provide great opportunity to companies and businesses to market their products and services. Christmas greetings are used as promotional cards which are sent by the companies to their target audience. Generally, any new product launch or any special discounts or offers on the products or services are offered in the greeting cards which are sent by these companies to their clients and potential customers. These cards act as obligatory tools for showing respect towards the customers and for maintaining their loyalty towards the company or brand. Most of the companies send Christmas cards to their employees as well and oblige them by wishing on the festival.

For the designing of these cards, the companies look for innovative and creative ideas to make them more attractive and unique. Many online and offline commercial design and printing companies offer different types of customized services for making the cards and other stationery items as per the tastes and preferences of the customer. So, customization has helped in making the promotional products and stationery items more brand focused and customer-centric.

Christmas and New Year are celebrated world wide and mark an important opportunity for the companies, retail shop owners and business people to distribute greeting cards, weekly planner and calendars to the customers and target masses. For greeting card and calendar printing, these companies look for a reliable service provider who can give good quality printing output at best prices. The printing quality is evaluated on the basis of exact colors and tones of the sample specimen finalized for the design and accuracy in the design formation and layout. Many factors determine the cost of printing like the numbers of colors to be used in printing, type of printing, delivery time, type of paper or any other material used, format of the design and quantity. If the number of colors to be used in printing are more, then the costs would be high, where as, the costs would be low for less number of colors. If full color high tone images are to be printed, then digital method of printing is used which is considered to be an expensive printing technique as compared to offset or any other printing method. Generally, digital method of printing is used when the requirement of printing quality standards have to be perfect and the order quantity is low. The format of the design plays an important role in determining the costs because the smaller format would accommodate less amount of color resulting in low cost. And, bigger format would require more amount of color to be printed, there by, increasing the price of the design. Thus, all the above mentioned factors have to be carefully taken into account before assigning any type printing task to any printing company.   

Custom Stickers for Cost Effective Advertising

Effective marketing tools play a significant role in establishing the brands and there by increasing the sales and profits of the businesses. Stickers are one of the most powerful advertising materials and are considered to be the cheapest, but comprehensive method of marketing. Custom stickers are vibrant messengers and make a big impact on the target audience. The customization helps in making the products more brand focused and can be designed as per the specific requirements. One more advantage of the customized products is that it stands out different and unique from other standardized local products. A customized product can not only be designed for the promotion of the brand, product or idea, but also, be made to highlight the things which are desired by the customers. In other words, customization helps in making more customer-centric products.

Customized printing requires complete attention in detailing of various aspects. Some businesses look for great designing and printing quality so they opt for better and reliable print material for their custom stickers. Where as, some firms would go for printing vinyl stickers which offer long term results because of their longer durability. Well designed and well printed stickers leave a lasting impression on the customers and helps in the promotion of businesses and brands, thus generating revenue for the companies. Amongst a number of advertising methods, products and tools available, the popularity of stickers has gone up due to its low cost and high returns. Further, there can be many different types of varieties of stickers that are used for multiple purposes. Many commercial printing companies provide varied types of printing services. Sticker and calendar printing can be done using screen printing, foil stamping, letter pressing, offset printing and digital printing.

Die-cut stickers have incredible marketing value and are one of the most captivating stickers in the worldwide market today. Several types of companies and organization use die cut stickers for their product marketing purposes globally involving cell phone, fashion, NGOs, banks, media, sports and many other industries. Custom stickers have generally four perspectives knowns as concept, designing, printing and content. Die cut stickers can be made for cars, motobikes, sports products, for interior decorations and for fun purposes like for making scrap-books. They are also used for various social, political and cultural campaigns. These stickers are commonly made from vinyl (plastc sheet), glossy, matte and laminated paper sheets and foil. These stickers can be designed on computer graphic design softwares like corel draw, adobe illustrator, adobe photoshop and other graphic design tools. The most important aspect of these types of stickers is that they can be cut into unique shapes and styles as per the requirment. Many commercial online and offline printing companies offer cutomised designing of stickers that can be used for promotional activites and use of die cut stickers pasted or applied on mouse pads, cd covers and other labeling and packaging of promotional products helps in the marketing of the brand. So, these stickers are not only cost effective, but, comprehensive tools for advertising and promotion of the brand or company products.