Having something handy that bears all your contact details with important information about your company and about your profession not only tells about your identity, but, also carries the image of your company and your profession. Business cards and name cards are considered to be one of the most powerful marketing weapons. Well designed business card makes a great impact on the viewer and creates a long lasting impression. Cards having graphic or image of the product or service which the company is dealing into helps in building their brand name. Where as, name card are personal cards which bear the name, profession and contact details of an individual. Production and printing costs of name and business cards are low. Incorporation of creative design elements together with innovative styling enhances the aesthetic appeal of your business or name cards.
Business cards can be of various types like personal business cards, networking cards, folded business cards, premium business cards and business card stickers. They all bear the contact details (phone numbers, mobile numbers, e-mail, address etc), name of the individual or company, designation of the concerned person, logo (if any) of the company and tagline (special message). The main difference lies in their utility and functional features. And, also it all depends upon the individual or any company about what they will be opting for their business cards. Premium business cards are generally given the added feature of customization, so you can design your own card. These type of cards are printing with high color tone printing and good quality paper is used for printing. Most of the corporate and business houses go for this type of business card category. Personal business cards are meant for those who just want to give relevant information about their personal beings. Networking cards are mostly given at networking events like get-together parties, business networking events or chain networking events. Folded business cards look more stylized and contain more information than other business cards. Also, the folded format stands out from rest of the conventional looking business cards. The space in these cards is almost double and theses cards are perfect for those who want to make a statement. Business card stickers can stick on almost anything like wall, paper, metal and plastic surface. You can stick them anywhere and your message would be spread. Business stickers help in branding your product or service. All types of cards can be printed on different varieties of paper, plastic, wood and magnets.
The most commonly used methods of printing business cards and other stationery items like brochures are digital printing and offset printing. Factors like number of colors used, quality of printing required, order quantity, price and delivery time determine what printing method to be used. For example: brochure printing using digital technology would be done at a fast speed and is preferred if full color images have to be printed. Where as offset printing is economical when the quantity is more but involves lot of time and effort.
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