Folded Business Cards for Successful Marketing

Folded business cards not only offer extended content capacity, but also, offer unique content and design ideas for innovative businesspeople, professionals or individuals. There are many ways by which you can make unique designs for your folded business cards. These business cards can bear much more than just the information regarding the name, profession or designation and contact details of the person. They can be used for making larger designs, longer messages and can be used as better marketing tools. One of the best way to make a folded business card is to make it “two part” folded message in which a composition of a message should come in two parts, half of the message on the first cover while the second half on the inside panel of the fold. This idea of card would give the reader an amusing experience or a thoughtful concept to ponder upon. Another idea that can be incorporated in folded business cards is the opening and closing folds of the business card to your advantage. These types of interactive folding business cards leave a lasting impression. For the additional advantage of extra space in your card, you can use it for the advertisement of your products or services or you can get a mini calendar printed. So, you can double up the utility of your card.

Folded business cards are one of the most cost-effective and yet profitable marketing tools. The extra space can be used for any message or any creative work. It can include any helpful tips for your potential customers; it can include the information regarding the benefits of doing business with your company or it may include the description of best items chosen from your store. Additional space makes it possible to include more attention-grabbing images or useful information such as a discount card for clients, an advertisement for sale, a coupon, a small pamphlet with pictures of your products or your store location maps. So, in a way they can act as mini brochures and cost much less than the conventional large brochures. Like any other conventional business cards, folded business cards are portable, versatile and convenient in carrying.

For making it attractive and unique, you can do customized designing of the card. Use of colors, fonts, graphics and styling should be done in order to make it look professional and emphatic. Customization can help in making the cards reflect the right image of the company or any business and can also be used for increasing brand awareness. These cards can be given to people on any personal or business meetings or at any promotional events, seminars or exhibitions. Well-designed professional business card leaves a great impression on the recipient. Many web printing companies also offer customized design services that can help in making your own designed cards and business stationery items like note pads and letterhead design. Some of the these websites also provide custom rubber stamps for numbering, lettering and dating along with automatic numbering machines, type sets, inks and ink pads.