In order to establish identity of any product or service, the perfect choice for marketing and promotional activities is the use of customized products. Many advertising and promotional companies suggest the use of custom stickers as an affordable and powerful tool of advertising. Stickers are generally made from paper, plastic and rubber. Various types of glossy, laminated, or coated paper qualities are used in making stickers. Different types of finishes can be done on the surface of non- adhesive side of paper to get good quality and durable stickers. Customized vinyl stickers are widely used in various social, political, corporate and cultural campaigns. They are self adhesive stickers that are coated with vinyl. Custom stickers can be peeled and applied on almost any surface. This makes them the most easy to use advertising item.
Business card stickers bearing the contact details and information of the company or an individual also serve the purpose of promotional activity and acts as a perfect medium to spread the message. But, name card and folded business cards are handy items which can be given or exchanged at the time of personal meeting or interaction with someone. Name card and folded business cards make good style statement and carries the brand image of the company or an individual.
Amongst a number of items used in the promotional activities, customized free giveaway apparels and accessories marks a long lasting impression on the target audience. These free customized apparels and accessories like t-shirts, shirts, caps, hats etc. bearing the name and logo of the company not only help in serving the clothing need, but also, help in building the brand image of the company. Logo and name of the company can be printed or embroidered. Embroidery is one such medium that helps in maintaining uniformity in colors shades and accuracy in design forms. For companies and corporate firms looking for budget embroidery, the choice of service provider is a big issue. The selection of printing company should be done on the basis of quality parameters, price and timely delivery.
Mass customization of products is provided at low cost but at the expense of uniformity. New interactive technologies, like internet, where the customers can interact with an online company and specify their requirements and get the products made by automated systems has become so easy and so fast. Customization allows the average person to acquire a product made according to his or her own taste and preference at a competitive price, and thus, giving value for money product. There are four main types of mass customization:
- Collaborative customization: It is referred to a service in which the customer can specify the requirements and the service provider will manufacture the product based on the specifications.
- Adaptive customization: It is referred to a service in which the customer can make the changes or alterations from a standardized product.
- Transparent customization: In this service, the customers are offered unique products without assessing their individual tastes or preference.
- Cosmetic customization: In this service, the marketing of standardized products is done in unique ways.
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