Business cards- Building brand image

Marketing campaigns require distribution of business cards at promotional events, trade shows, expos, seminars and business meets. The campaign should ensure that your brand name and its message is conveyed to the people in the most emphatic and meaningful manner. This can be done by incorporating innovative ideas in designing your business cards. A business card is not just a simple card having the information about the name, address and contact details of your company or any individual, but also reflects the brand identity of your organisation. Use of any creative design elements in the form of graphic, image or tagline would attract the targeted audience and will be remembered for long time. Therefore, companies and business houses look for well-designed customised business cards for promoting their business and for associating with the people. The importance of business cards can be summed up as:

·         They are inexpensive, yet effective tool for advertising your brand name. They carry the image of your company.

·         The swapping of cards with potential customers and other leads help in getting associated in new business relationships.

·         Any graphic or picture printed on your business card makes it clear about what product or service you are offering. However, any special message or tagline on the card can effectively catch the attention of the viewer.

·         It carries the contact details (addresses, phone numbers and e-mail) with name, website URL, logo and graphic images of your company or any individual.

·         It can help in building networking system from people to people. Sometimes, the recipients can pass your business cards to other prospects that might be looking for products or services offered by your company.

Proof reading should be thoroughly done so that mistakes in spelling, content or layout should be rectified before the printing process starts. Detection of any error during or after the printing would mean, paying double the amount for the same job. 

Other than using cards carrying information about your company or organisation, name card can also be used at social networking events and activities. Though, name card bears almost the same information as any business card, the main focus is laid on the individual whose name is printed on the card.

Among the other tools used for promotional activities, custom stickers are a fun and cost-efficient way for spreading your message among the masses. The usage and handling of stickers is also very simple. Just peeling and sticking on any wooden, metal, wall or paper surface. Most of the stickers are self-adhesive and waterproof finish is applied on their surface to make them durable. Generally, glossy and matte sheets are used for making stickers. Custom stickers bearing the graphic or images of the products or services offered by your company can be sticked on cars, vans and other PR vehicles. This will help in raising awareness about your company products or services. Other uses of stickers can be for labelling, sealing envelopes and making scrapbooks for fun.