Effective Marketing with Custom Brochures

Customized brochures help in making the products and services of any company or business unique and interesting. Well-designed custom brochures with colorful graphics, catchy titles and interesting facts can help in branding the products or services and thus contributing in increasing the sales of the company. Custom designed brochures with good use of colors, graphics and fonts reflects the professional image of the company and make the products more interesting.

The common folding styles of brochures are 4-page long fold, 4-page short fold, 6-page letter fold, 6-page accordion (z-fold), 8-page French fold, 8-page parallel fold, 8-page booklet, 8-page roll fold and 8-page gate fold. For making the brochures look different from other conventional styles, incorporation of special shapes into your brochure, such as rounded corners or windows can be done which would expose the inside parts of the brochure. Being creative with the format and fold style of your brochure might help to catch the attention of potential customers. Even variation in the sizes of the brochures can make it look different from other brochures and will make it more visible.

Custom brochures can be made from different types of paper qualities like glossy, matte, laminated, textured or handmade. The type of brochure fold style also depends upon the type of paper quality used in making the brochures. Generally, very thick paper sheets used for making brochures limits the number of folds and light weight qualities are used for making booklet brochures. Apart from these paper qualities, recycled paper is also used in making brochures.

The designing of the customized brochures should be done keeping in mind the image of the company, brand or organization and the products and services offered. Use of corporate colors, graphics or images and text should be done in a creative manner for promoting the brand and its offerings. Many websites also offer custom designing facilities for making own designs. Generally, for printing of brochures, offset (lithographic) and digital methods are used. The selection of printing company assigned for printing task should be carefully done keeping in mind the quality, price, and timely delivery factors. You can search the printing companies through various page directories and newspaper advertisements or you can search on the internet. There are many websites which offer the design and printing services as per the requirement of the customer.

Use of customized products by corporate businesses helps greatly in the promotion of brand and their products. These customized products can be given or distributed on promotional events like exhibitions, expos, business meets and seminars. Customization of products for political, social or cultural campaign is also done for creating awareness about the subject among the masses. Customization of business stationery items like business cards, letterheads, custom rubber stamps etc. is done to reflect the professional image of the company. In this way, mass customization is the new frontier in business competition for both manufacturing and service industries. Mass customisation of products not only low down the prices of individually customized goods, but also, also provide strategic advantage and economic value.

Folded Business Cards for Successful Marketing

Folded business cards not only offer extended content capacity, but also, offer unique content and design ideas for innovative businesspeople, professionals or individuals. There are many ways by which you can make unique designs for your folded business cards. These business cards can bear much more than just the information regarding the name, profession or designation and contact details of the person. They can be used for making larger designs, longer messages and can be used as better marketing tools. One of the best way to make a folded business card is to make it “two part” folded message in which a composition of a message should come in two parts, half of the message on the first cover while the second half on the inside panel of the fold. This idea of card would give the reader an amusing experience or a thoughtful concept to ponder upon. Another idea that can be incorporated in folded business cards is the opening and closing folds of the business card to your advantage. These types of interactive folding business cards leave a lasting impression. For the additional advantage of extra space in your card, you can use it for the advertisement of your products or services or you can get a mini calendar printed. So, you can double up the utility of your card.

Folded business cards are one of the most cost-effective and yet profitable marketing tools. The extra space can be used for any message or any creative work. It can include any helpful tips for your potential customers; it can include the information regarding the benefits of doing business with your company or it may include the description of best items chosen from your store. Additional space makes it possible to include more attention-grabbing images or useful information such as a discount card for clients, an advertisement for sale, a coupon, a small pamphlet with pictures of your products or your store location maps. So, in a way they can act as mini brochures and cost much less than the conventional large brochures. Like any other conventional business cards, folded business cards are portable, versatile and convenient in carrying.

For making it attractive and unique, you can do customized designing of the card. Use of colors, fonts, graphics and styling should be done in order to make it look professional and emphatic. Customization can help in making the cards reflect the right image of the company or any business and can also be used for increasing brand awareness. These cards can be given to people on any personal or business meetings or at any promotional events, seminars or exhibitions. Well-designed professional business card leaves a great impression on the recipient. Many web printing companies also offer customized design services that can help in making your own designed cards and business stationery items like note pads and letterhead design. Some of the these websites also provide custom rubber stamps for numbering, lettering and dating along with automatic numbering machines, type sets, inks and ink pads.  

Professional Calendar Printing

Many people think that calendars are just timekeeping device showing months, important date and events, but in the competitive world of today, they are considered to be powerful tools of advertising that can be used to promote any brand name. Due to the automation in the calendar printing process, the printing companies have created an easy and fast way for calendar printing and this has made the prices of custom-made calendars drop. Printing companies execute the orders at a faster turn-around and often give discounts for bulk orders and for orders coming from loyal customers. Now, digital printing technology has speeded up the process. What usually used to take months, now just takes weeks time for completing the calendar project. There are many reasons to use a professional calendar printing company, be it any online or offline service provider:

• Giving your calendar printing task to any average company might result in design or print flaws. Where as, any professional company would handle the task in a proper planned manner and reduces the risk of any major mistakes, there by, making the process smooth.
• If each and everything would be done in a planned and organized way, then, the completion of the project would also be done in a faster way.
• Professional printing companies can do the task smoothly and deliver quality output. If you have the budget set for digital printing, then high color printing of images or graphics can be done with ease.
• A professional printing company can offer more options in design, style, colors and graphics. You can also visit printing websites offering customized design templates and can make your own designs.
• The most important consideration is the quality of printing and accuracy in work. The appropriate use of colors in exact color tones should be the primary concern. The professional printing companies must ensure that the printing colors should not vary from the actual specimen finalized.   

There are various types of calendars like wall calendars, table top calendars, pocket calendars, wallet calendars etc. and are considered to be a good marketing medium of brand building and promotional products for any company. Calendars have long stay value, which means that calendars can be viewed by any person for an year and is generally looked at on daily basis, thus lending a good number of views of your brand. Like calendars, seasonal greetings and New Year cards, Christmas cards are also used to promote the products and services offered by any company. These seasonal and festive cards can be designed bearing the name and logo of the company. These cards can have special messages, announcements regarding festive discounts or information about any new product launches. In this way, companies can send their good wishes to their customers, potential customers and employees and also, promote their brand with the help of these greetings. Customized rubber stamps bearing the name and logo of the company can also be used on these greeting cards for marking the brand identity of the company.  

Specialized Computer Embroidery Machines

Use of sophisticated computerized embroidery machines helps in creating awe-inspiring designs with vibrant colors and alluring patterns. It involves the use of best quality silk, cotton and polyester yarns which deliver long lasting results. Embroidery is the art of adorning or embellishing and decorating with ornamental needlework. Today, this not only means adding dollar value to the garments by embellishing them with names, corporate logos and sports symbols, but, also helps corporate set-ups and businesses to promote their brands. Specialized embroidery machines have been designed which are controlled by computer. The data fed in the computer instructs the machine to stitch a particular design, determines the correct stitching order, indicates when to trim threads, and many other functions. And in just a matter of few minutes, the computerized embroidery machine can stitch a design that would otherwise took hours if made by hand and with precision accuracy that no hand work can match for near perfect quality.

Generally, soft fabrics are used for embroidery that can fit under the needle of the machine. So, shirts, hats, jackets and other apparels can be made easily. You can stitch any name, logo or ornate any fashionable embellishment on any garment. The design size should be anywhere from less than a quarter of an inch to eleven by seventeen inches and larger. Hard and thick fabrics used in making blankets, travel bags and mattress covers sometimes require special accessories or additional equipment attached in embroidery machines in order to get embroidered.

Advanced computerised embroidery machines have features like large color touchscreen, USB interface, auto threading, built-in design editing software, adviser software and design file storage systems. Commercial machines have set number of heads (1, 2, 3, 4, 6, 12, 15, or 18). Where as, industrial machines are available with 12 to 56 heads. Embroidery done with machines can be used as applique work and can be patched onto the garments. The appliqué embroidery can be applied in two ways that is manually hand stitched and with the help of machine.

 In the business of computer embroidery, the mark ups of any garment often vary to 50 to 100 percent or more of its cost. Embroidering of any garment is usually priced per thousand stitches and generally, $1.00 per thousand stitches or more is not uncommon as per industry standards. Variation of designs, sizes and colors also affect the cost. Factors like quantity, garment material, size, quality, design, thread type, number of thread colors and more affect the cost and adjustment and negotiations of prices can be done accordingly. For customization of embroidery, the rates vary depending upon the design. Many corporate set-ups prefer the use of customized embroidery because of its uniform quality and unmatched accuracy in making the designs with computerized system. Free giveaway apparels like t-shirts are the best way to promote the brand and the company name. Other promotional products used by the companies for branding are custom stickers, photo mugs, customized caps and hats, mouse pads etc.  

Personalized Cards for Marketing and Promotion

The promotional products industry has grown by leaps and bounds in the recent past. Almost all big corporate firms and business houses understand the need of using these promotional items in publicizing their products and services and build their brands stronger. They are considered to be an effective medium of advertising for any business in lesser investment. These products add value to the products and services and enhance the relationship with clients, potential customers and target audience. Customized free giveaways products like t shirts; caps etc. not only serve the utility function of clothing, but, also helps in brand awareness among the masses. Generally, these t shirts or caps bear printed or embroidered name and logo of the company. Most of these brand conscious companies prefer the use of embroidery because of the uniform quality in colors and accuracy levels in designing. There are various advantages of using customized promotional products:

• It is one of the most effective advertising medium with a longer reach among the masses.
• They give a better visibility or idea of the products and services of the company.
• As compared to other mediums of advertising, it is a cost effective option.
• It helps in spreading the message in a faster way. Customized promotional products can be distributed at promotional and corporate events like trade fairs, exhibitions, expos, seminars etc. and help in building brand name of the company. They can be used in political, cultural and social campaigns for bringing awareness about any important issue or subject among the masses.
• Most of these products have a longer lifetime and marks a long lasting impression on the people.

Apart from free giveaway products, other essential products like weekly planner can also be customised and personalised as per own specific requirements and use. These planners help in planning, scheduling and monitoring day-to- day activites. You can customise weekly planner by adding important “things to do” section and other important categories with the help of which you can prioritize your tasks and achieve your plans and goals.

Customisation of business stationery items like business cards, note pads, pens, pen holders, letterheads etc. can be done by imprinting the name and logo of the company. The use of advanced digital technology in printing not only gives high color picture perfect details, but, is also a faster printing technique than other methods. Many retail and website printing companies offer design and printing services with a number of design templates, colors, styles, fonts and graphics to choose from. You can make your own personalised cards as per your own choice of colors, design elements and styles. Promotional items serve a lot of fuctions like popularing the brand, attracting new 

customers, maintaining the existing client base and increasing profits with better sales. In this way, customisation of promtional items has become an integral part of the marketing strategy of big business houses or corporate firms. All it requires is a small investment for producing these products, but yield better results in enhancing business relationships with clients and potential customers. 

Organizing Your Schedule with Weekly Planner

Effective time management is aided by a range of tools and techniques used to manage time. Accomplishment of various tasks, projects and goals on time can pave the way for other activities. For planning, organizing, allocating, monitoring and scheduling, we need monthly or weekly planner. These types of planners can be used in an efficient way to manage your time and organize your day to day activities. Keeping a record of your scheduled events like any job interview, wedding, birthday, business meeting or any other important task or date can be done in a monthly or weekly planner. Buy or order a smaller version of weekly planner and you can carry it in your pocket as well. You can also customize your own planner in your own style. You can write your important ‘to do’ tasks under each day heading. This facility is available with many retail and online design and printing companies.

These printing companies have revolutionized the trend of using customized products. Big corporate firms and business houses look for free giveaway promotional items with their company name and logo imprinted or embroidered on them. By distributing these free customized products on various promotional events and corporate occasions, these companies advertise their products or services and ensure that it reaches to the target audience. Customized products like photo mugs, t-shirts caps etc. serve the purpose of utility and promotion.

Advancements in digital technology have resulted in customization at economical rates. Digital printing not only makes the printing job faster, but can also deliver good quality full color high tone image with picture perfect details. One big advantage of digital printing is that it can be printed on almost all types of fabric or paper surfaces. Digital printing can also be done on promotional items like photo mugs and key rings. For customized business card printing other methods such as offset (lithographic) printing can also be used, provided, that the quantity should be large. But, offset printing consumes a lot of time and effort, where as, digital printing can be done speedily.

Customization has helped companies and corporate firms in establishing their brand name. Simple stationery item like rubber stamp also bears the name, address and corporate logo of the company. Rubber stamp comes in various shapes and sizes and can be customized as per the requirements of the company or an individual. Conventional stamps have wooden or plastic holders for better grip. The ink coated stamp is pressed onto any paper or fabric and the colored image (be it text or logo) is transferred on the medium. Automated rubber stamps can be used for document marking which helps in standardizing documentation work. Rubber stamps can be customized into various forms and used in accomplishing various tasks. Signature stamps bearing the form of signature can be used for stamping a number of documents, which would otherwise be very time consuming task, if done manually. Similarly, date stamps can be used to put dates in a standardized form on documents. 

Custom stickers for better advertising

In order to establish identity of any product or service, the perfect choice for marketing and promotional activities is the use of customized products. Many advertising and promotional companies suggest the use of custom stickers as an affordable and powerful tool of advertising. Stickers are generally made from paper, plastic and rubber. Various types of glossy, laminated, or coated paper qualities are used in making stickers. Different types of finishes can be done on the surface of non- adhesive side of paper to get good quality and durable stickers. Customized vinyl stickers are widely used in various social, political, corporate and cultural campaigns. They are self adhesive stickers that are coated with vinyl. Custom stickers can be peeled and applied on almost any surface. This makes them the most easy to use advertising item.

Business card stickers bearing the contact details and information of the company or an individual also serve the purpose of promotional activity and acts as a perfect medium to spread the message. But, name card and folded business cards are handy items which can be given or exchanged at the time of personal meeting or interaction with someone. Name card and folded business cards make good style statement and carries the brand image of the company or an individual.

Amongst a number of items used in the promotional activities, customized free giveaway apparels and accessories marks a long lasting impression on the target audience. These free customized apparels and accessories like t-shirts, shirts, caps, hats etc. bearing the name and logo of the company not only help in serving the clothing need, but also, help in building the brand image of the company. Logo and name of the company can be printed or embroidered. Embroidery is one such medium that helps in maintaining uniformity in colors shades and accuracy in design forms. For companies and corporate firms looking for budget embroidery, the choice of service provider is a big issue. The selection of printing company should be done on the basis of quality parameters, price and timely delivery.

Mass customization of products is provided at low cost but at the expense of uniformity. New interactive technologies, like internet, where the customers can interact with an online company and specify their requirements and get the products made by automated systems has become so easy and so fast. Customization allows the average person to acquire a product made according to his or her own taste and preference at a competitive price, and thus, giving value for money product. There are four main types of mass customization: 

• Collaborative customization: It is referred to a service in which the customer can specify the requirements and the service provider will manufacture the product based on the specifications.
• Adaptive customization: It is referred to a service in which the customer can make the changes or alterations from a standardized product.
• Transparent customization: In this service, the customers are offered unique products without assessing their individual tastes or preference.
• Cosmetic customization: In this service, the marketing of standardized products is done in unique ways.

Making statement with folded business cards

Having something handy that bears all your contact details with important information about your company and about your profession not only tells about your identity, but, also carries the image of your company and your profession. Business cards and name cards are considered to be one of the most powerful marketing weapons. Well designed business card makes a great impact on the viewer and creates a long lasting impression. Cards having graphic or image of the product or service which the company is dealing into helps in building their brand name. Where as, name card are personal cards which bear the name, profession and contact details of an individual. Production and printing costs of name and business cards are low. Incorporation of creative design elements together with innovative styling enhances the aesthetic appeal of your business or name cards.

Business cards can be of various types like personal business cards, networking cards, folded business cards, premium business cards and business card stickers. They all bear the contact details (phone numbers, mobile numbers, e-mail, address etc), name of the individual or company, designation of the concerned person, logo (if any) of the company and tagline (special message). The main difference lies in their utility and functional features. And, also it all depends upon the individual or any company about what they will be opting for their business cards. Premium business cards are generally given the added feature of customization, so you can design your own card. These type of cards are printing with high color tone printing and good quality paper is used for printing. Most of the corporate and business houses go for this type of business card category. Personal business cards are meant for those who just want to give relevant information about their personal beings. Networking cards are mostly given at networking events like get-together parties, business networking events or chain networking events. Folded business cards look more stylized and contain more information than other business cards. Also, the folded format stands out from rest of the conventional looking business cards. The space in these cards is almost double and theses cards are perfect for those who want to make a statement. Business card stickers can stick on almost anything like wall, paper, metal and plastic surface. You can stick them anywhere and your message would be spread. Business stickers help in branding your product or service. All types of cards can be printed on different varieties of paper, plastic, wood and magnets.  

The most commonly used methods of printing business cards and other stationery items like brochures are digital printing and offset printing. Factors like number of colors used, quality of printing required, order quantity, price and delivery time determine what printing method to be used. For example: brochure printing using digital technology would be done at a fast speed and is preferred if full color images have to be printed. Where as offset printing is economical when the quantity is more but involves lot of time and effort.   

Papers used for Custom name card and brochure printing

Ever changing consumer trends and improved technology has helped in exploring new avenues for superior quality printing. Digital printing has revolutionized the approach of corporate and business houses in creating and building their brand image. Digital printing can be done on almost every type of paper and fabric surface and on items like mugs, mouse pads, key rings, magnets etc. Digital technology helps in making t shirt printing a quick, cost effective and hi quality printing task. Wearing a customized design on a t shirt is the latest trend among many people, especially youngsters. Many offline and online printing companies offer customized and personalized design and print solutions. Customized digital print articles are now becoming a rage. Digital printing has reduced the chances of errors because the process is completely computerized and is closely monitored. Besides this, it has custom made printing features that have high level of accuracy and makes the printing job easy.

Printing on business articles and personalized stationery like business card, name card, letter head, brochure, note pads or envelopes is done on different types of paper qualities. The use of correct printing paper enhances the look and durability of stationery. The classification of paper is done on the basis of:

·         Coated paper: Coated paper comes in matte, dull and glossy surfaces and creates sharp graphics on smooth surface. Different levels of coating applied on the paper divide them into light, medium and high coated paper categories. Art paper is also made from different coating application and is used in making high quality art books and brochures.

·         Uncoated paper: Uncoated paper has no wax coating and is typically used for letter heads and photo copier. Surface sizing improves the strength of the uncoated paper which is used in low quality leaflets and brochure printing.

·         Brightness: Paper quality varies depending upon the brightness levels measuring from 1 to 100. As the number of brightness increases, it becomes more reflecting and makes difficult to read. But, this type of bright paper is considered to be best for photo printing.

·         Weight: Different thickness levels of paper also determine its usability and functionality. Weight of paper is measured in terms of thickness. The printing paper used for general printing purposes has a weight of 20 lbs, while the heaviest quality can be measured to 120 lbs.

·         Opacity: Paper qualities in terms of opacity levels also determine its usability and functionality. Opacity is measured from 0 to 100 levels. Zero level meaning transparent, where as, 100 levels meaning completely opaque.

Some of the methods used in printing on fabrics are hand block printing, perrotine printing, engraved copperplate printing, roller (cylinder) printing, screen printing, digital printing and pad printing. In t shirt printing, where the fabric generally used is cotton knit, only screen and digital method of printing are used. Both printing methods have their own pros and cons. If big quantities of printed t- shirts are required, then it is most likely to go for screen printing. Where as, if some one is looking for customized smaller quantity, then digital printing should be preferred. Number of colors, price, order quantity and delivery time determine which method of printing would one be going for.

Business cards- Building brand image

Marketing campaigns require distribution of business cards at promotional events, trade shows, expos, seminars and business meets. The campaign should ensure that your brand name and its message is conveyed to the people in the most emphatic and meaningful manner. This can be done by incorporating innovative ideas in designing your business cards. A business card is not just a simple card having the information about the name, address and contact details of your company or any individual, but also reflects the brand identity of your organisation. Use of any creative design elements in the form of graphic, image or tagline would attract the targeted audience and will be remembered for long time. Therefore, companies and business houses look for well-designed customised business cards for promoting their business and for associating with the people. The importance of business cards can be summed up as:

·         They are inexpensive, yet effective tool for advertising your brand name. They carry the image of your company.

·         The swapping of cards with potential customers and other leads help in getting associated in new business relationships.

·         Any graphic or picture printed on your business card makes it clear about what product or service you are offering. However, any special message or tagline on the card can effectively catch the attention of the viewer.

·         It carries the contact details (addresses, phone numbers and e-mail) with name, website URL, logo and graphic images of your company or any individual.

·         It can help in building networking system from people to people. Sometimes, the recipients can pass your business cards to other prospects that might be looking for products or services offered by your company.

Proof reading should be thoroughly done so that mistakes in spelling, content or layout should be rectified before the printing process starts. Detection of any error during or after the printing would mean, paying double the amount for the same job. 

Other than using cards carrying information about your company or organisation, name card can also be used at social networking events and activities. Though, name card bears almost the same information as any business card, the main focus is laid on the individual whose name is printed on the card.

Among the other tools used for promotional activities, custom stickers are a fun and cost-efficient way for spreading your message among the masses. The usage and handling of stickers is also very simple. Just peeling and sticking on any wooden, metal, wall or paper surface. Most of the stickers are self-adhesive and waterproof finish is applied on their surface to make them durable. Generally, glossy and matte sheets are used for making stickers. Custom stickers bearing the graphic or images of the products or services offered by your company can be sticked on cars, vans and other PR vehicles. This will help in raising awareness about your company products or services. Other uses of stickers can be for labelling, sealing envelopes and making scrapbooks for fun.

Use of photo mugs and stickers

Mugs are general kitchen ware items used for drinking tea, coffee, or any other drink. Nowadays, you can get customised photo mugs at very competitive prices. You can put your photo, your company logo, image and any special message written on it. These mugs can be the perfect gift items to family, friends, people in professional circle and elsewhere on various ceremonies and occasions. These types of gift items can help in increasing the sales of your company and build business identity. If you are a businessman and you want that people should know about your company and the products you are offering, then the best way to promote your company is to give customised free gift items like t-shirts, photo mugs, pens, notebooks etc. along with your company business cards and brochures. In this way, people will remember your company and the impression would be long lasting. On events like exhibitions, trade shows, expos, seminars etc., these free give away items would not only help in building your brand image, but, would also help in spreading your message easily. Also, this is quite cost effective mode of advertising and promotion.

Generally, photo printing can be done on almost every type of plastic, ceramic, stoneware or porcelain mugs. Photos can be printed on the front and reverse side of the mugs. Photos can also be wrapped around the mugs. High quality full colour printing can be done on the mugs with picture perfect details. Two tonal photo mugs with photo on the outer side and colour on the inner side look more fancy and colourful.  These mugs can be used as showcase items as well. Apart from these mugs, animal and magic mugs are also used as gifting items. Hand washing these mugs is ideal for keeping the photo bright. These mugs are generally considered to be safe for microwave and dishwasher handling.

Another way to promote your company is to use stickers. These come in various shapes, sizes, textures and colours. Their use in the promotional activities is fast growing these days. Many advertising companies use these because it is cost effective and is an important source of spreading any message.  Also, they are easy to use and draw attention and are easily identifiable. Just peel it and stick anywhere, be it on wood, metal, paper or wall. These stickers can be made from matte and glossy sheets. They can be used for labelling on products, sealing envelopes, making scrapbooks and for fun. These can also be used for organising your work schedule by putting them on weekly or monthly planners and schedulers. Use of 3D stickers is quite common these days to draw attention of people and to make things look interesting and of real life. The trend of tattoo is very much in vogue and people, especially, youngsters like to flaunt their tattoo. These are also used by tattoo makers to give an idea of the design before it can be actually made on the body.

Searching the right Printing company for your needs

A printing company provides services to the individuals and organizations. By developing the prints on various products it gives the opportunity to the companies to get their brand names and logos printed on these products to enhance their brand image and to improve their brand value. By providing its services to meet the personal needs of the people who want to get the photos of their near and dear ones to remain close to their hearts, these companies seek to etch the memorabilia in the minds of the people. For the organizations who want to tell the world about some concerns or issues, their services are used for the noble cause for spreading the awareness. So, while there are many uses to which the printing company can be put, it is important to find a company which can meet most of the printing needs and is good at services.

Asking friends is one of the most commonly used methods of finding the right printer. You might have seen some beautiful invitation or greeting or any other printable product being used by the near and dear one and you might want to know who has printed the same. You can even make use of the contacts to know who the best printer is to provide these services. This could be the shopkeeper whom you visit regularly or your office colleagues or even your relations who can help you get the business card printing done from their known printing company. This is considered to be the most credible source of finding the right company.

There are other ways to find these companies. You can find many of these listed in the printed directories like the yellow pages for your city. While these sources provide the listing, it is often difficult to ascertain the quality of services and their authenticity, unless you make a personal visit to each one of them. This is where the internet medium would help you to a great extent. Using it, you can find the local as well as global printing companies. It opens up the avenues for a number of choices, in terms of services providers, resources that can be searched and even the products and services provided. In order to make sure that you get the services from a reputed printing company, it is important to know about its credentials.

So, when you have to get the name cards printed, you might need to find the provider which is able to provide good designs with quality finishes and use of good paper stock. Checking out the complaints boards, client testimonials on the website (it is better to have video testimonials) and their affiliation or membership with the various authorities or organizations could be some of the ways to ascertain whether the companies are providing the right services or not.

Finding the right printer to get the rubber stamp might be easier than finding the one which provides quality prints on different articles. This requires use of diligence and requires research to be done.  

Uses of personalised stationary

Thinking of how to design your own business card? Designing is not as hard a task as one thinks. Several websites offer free business card design templates and have guidelines that tell about the formatting, alignment and even the markings from where the card will be cut. You can place graphics and text and view the proof sample online before ordering. This will enable you to know if the design needs any changes or if the text or graphic is out of format margins. It ensures that the business card printing is made easy and without any problems.

Generally, the websites have these templates wherein the text can be edited easily. A given area or space is given to place any picture or logo. Also, there are numerous color options to choose from. Since the business card is smaller in size, therefore, only the commonly used phone numbers should be mentioned and highlighted in bold letters.

People exchange the personalized cards from their near and dear ones on festive occasions and ceremonies and these can be used for official purposes as well. It adds special touch to the card or greeting just because the recipient knows that the sender has taken time to make the design. The online facilities provided by the printing companies can be used for getting these cards made as per you wishes.

Fine quality personalised stationery helps in promoting the professional image of the company or the individual. If you have started a new business, then the use of personalised stationery plays an important role in building your brand image. Having the logo and important details of your company in corporate colors on your business cards, letterheads, envelopes and other stationery items will enhance your company brand value in a professional way and will leave a positive impression on your clients. You can make a selection of the different layout and print formats by seeing the design templates of these products on the websites of the printing services providers.

Individual items of personalised stationery can be used in a number of ways. You can use them for inviting people for social get-togethers, theme parties and other ceremonies and functions. You can also use them if you have to make any announcements or give them any news. It can be a thanksgiving card, Christmas card or any other greeting or invitation card.

For any real estate and restaurant business, program and travel guide or any other type of business, brochures are important promotional and informative booklets. Generally, many of these websites offer a wide variety of templates having standard sizes and formats.  These standard sizes help in making printing job a bit easy task for them. For customised brochure printing, upload your text and company logo with effective graphic elements and after reviewing the sample proof of your design, you can order the required quantity. Brochures are made in different paper stocks depending on the purpose for which these are to be used.

One business card, many uses

Whenever a new organization is set up, whether it is small scale household business or large scale one, the business cards are one of those things which are printed at first. The use of business card is essentially for introducing yourself to the other person. Once you give the card to some person, you would expect the person to put it safely in the card holder or pocket or wallet so that whenever there is a need for taking the products or services from you, the person can contact you on the contact details provided on these. Typically, a business card would be carrying the names of the employee and organization, their designation, offerings and contact details, but there can even be general cards which do not carry the name of any particular employee.

Have you thought of many other uses that the card can be put to? These general cards could be used by the organizations for a number of purposes. These are especially relevant if there is a new employee who has joined and there is still sometime before the person gets his own card. He can make use of these general cards till then with own names written on these.

There are times in every business when there might be a need to offer some special schemes and discounts to the customers. If these are pre-planned in nature, then there can be separate materials made for announcing the same. However, if this not the case then the business cards can be used for this purpose. Just stamp it with the offer, sign it and then give it to the person who is to be given this special privilege. Sometimes, these are also used in the way a name card is used. These can be put along with the gifts that you send to the others so that the others can recognize you by the name of the company.

There are other things which a business might need to carry out its day today operations. A letterhead is one of the most essential needs of the organization and the same shall be printed with the details of the business. This is sought to be designed in an attractive way by businesses that want to have a special and professional look. There are many different templates of the layout design of letterhead which are available. While there is a need to keep the writing space blank, the four margins of the paper sheet can be used to print the details of the business on these.

Businesses also make use of embroidery products, not just the printed products. The former gives them a chance to get designs developed differently on these. Embroidery is done on the articles which are made of fabric base and these can be items of apparel and clothing, home furnishings, accessories and many others. Most of the time, these embroidered products are given for promotional purposes. Interestingly, many printing companies offer embroidery services and vice versa.

The varied uses of the name cards

When you receive a bouquet of flowers or some gift from a person who is know to you, it is normally accompanied with a name card. With the help of this name card, you are able to identify the person closely and clearly from among a number of gifts that you receive. You might also have some people putting in their business cards for this purpose. This is done if the person giving the gift might not be well known to you and further reference in terms of the nature of business and contact details need to be given.

Name cards are also placed on the desk or on the doors of the cabins of a person so that the visitors coming to meet him are able to know his name as well as designation. This obviates the need for identification and introduction of the person. These can even be used as reference cards. If a person wants to refer some person to another person, then he might give his name card to that person (who is to be referred) to be given to that another person. Therefore, name cards serve many purposes.

These cards do not contain the contact details. Mostly, these contain the name of the person or the company and their designation only. These do not contain the contact details. These can even be used as coupons or privilege cards from the company or individuals. Coupons and discount cards can be made from the custom stickers. These can then be affixed on different materials like the name cards, business cards and other promotional products to announce for the seasonal offerings. Custom stickers are the best way to announce ad hoc offers and schemes. These are low cost alternatives to some other more expensive promotional materials. These can even be removed with ease and be placed on a number of articles of different surfaces. These can be put on the bottles, mugs, utensils, newspapers and magazines and a number of other articles which are used for promotional purposes.

While the name cards or the custom stickers need to be printed, there is another way to make promotional products more interesting. This is by way of embroidery designs. But, the use of this method is restricted only to those articles which are amenable for this purpose. Most essentially it is the fabric based materials which can be embroidered for this purpose. These articles could be items of clothing like the t shirts, caps, jackets, trousers, skirts, etc, or these could be items of home furnishings like cushion covers, bed sheets, curtains, etc or even be the items of accessories like the caps, hats, fabric belts, scarves, etc.

When these embroidered products are used for promotion and there is a need to get these cheap, then it is the computerized embroidery which is used most often. Also, there are the online printing and embroidery services providers who can provide good quotes for your needs. It is better to select from among the designs provided by these providers.