Business Cards as Powerful Marketing Tools

Today, business cards have become a necessity for every business owner and corporate professional. They are considered to be one of the most powerful marketing weapons that not only reflects the image your company or your qualified identity, but also, helps in keeping touch with other people. Since they are the first impression of any business for its potential customers, therefore people prefer well-designed cards that look more professional and appealing. Business cards with a different yet attractive look from the other conventional looking cards available in the market can make your business identity stand out from amongst your other business competitors. A business card bears the information regarding the contact details (addresses, phone numbers, fax numbers and e-mail), name of the company, name of the individual, designation of the individual, website URL (if any), logo and graphic images of the company or an organization.

Business cards are exchanged with business associates and potential business partners or handed over to people on meetings, trade shows, exhibitions, seminars, expos and other promotional events which helps in building networks and associations with other people. They act as primary medium for potential customers when they have to contact any company or organization. By incorporating creative ideas in the designing and use of styling, the business cards can be made more attractive and appealing. Use of innovative and meaningful design elements in the form of graphic pictures, fonts or style will leave a good impression on the recipient. They help in generating sales leads as they can be passed on to other people who might be interested in the products or services of the company.

    

There should not be any mistakes in the spelling, content and format of the business card. Any misprinting of text should be avoided and the mistakes should be rectified before the printing process. The name of the company or an individual or is the most important text element of a business card and therefore, the names should always be highlighted and kept in bold letters, so that the recipient does not find it difficult to read. E-mail address included in the business card can help the prospective client to contact through e-mailing, if he or she feels hesitant in contacting through phone. So, the spellings of e-mail addresses should be correct on the business card. The phone numbers, fax numbers and even mobile numbers should have the area and country codes or extensions and use of hyphens, periods and spaces for separating the extension code numbers from the phone or fax numbers should be preferred.

Screen printing, offset (lithographic) printing, digital printing, embossing and debossing technique, letter pressing, foil stamping, die cut technique printing, varnish printing and thermo graphic printing are some of the commonly used printing techniques for business card print. All the above mentioned printing techniques have their own features and can be used for different printing outputs. Many online and offline service providers offer customized services for designing of business card printing. The customer can choose from a number of design templates, colors, graphics, fonts and styles for making their own customized business cards.