Some point to ponder for Business card printing

When it comes to delivering artistic touch to anything, there are a number of methods as well as articles on which the same can be given. This could even be the business card, the letterhead or even the items to be given away as gifts to others. Though these are called are ‘business cards’, these can be used for non-business purposes as well. These cards are made for different categories of employees. These employees could be the salesperson who has to introduce himself to the prospective client and provides them the business card. Similar is the case with the top level management and the owners of the company, who need these cards to be given to others. Even while deciding on the business card printing, there are quite a good number of considerations which have to be taken into account.

These considerations could be related to the following:

1. General cards or employee specific cards: Normally, organizations print business cards with the specific names of the employees on these. This is done for most of the employees. But, at the same time, the cards without bearing the name of any person can also be printed. These cards serve many purposes. At first, these can be given to any employee to represent the organization. If there has been a new person who has joined and there is some time before which he gets the business card printing done in his own name, he can use the general purpose cards. The second important use which these can be put to is being used as coupons or tools of reference.

2. Graphic, design and style elements of the cards: What is the type of text and font formatting style which you want to get developed on the cards? What are the colours to be used in the background? Do you need to incorporate some graphic art or leave the card plain and simple? Where shall the different elements, like the logo, name or contact details, etc. be placed on the card? Would you like to go in for a normal rectangular card or the folded business cards? All these things need to be decided for getting the business cards made.

3. Printing methods: There are different printing methods which can be used on paper based products. These can be offset, digital, screen, embossed or de-bossed printing methods which are normally used for printing purposes. Each has its own feel and quality. Which one of these will go well with your brand name and will provide a distinctive and memorable look to the others needs to be decided?

While deciding on what type of business card you would like to go for, it shall be kept in mind that this would be a reflection of your organization image. One way to judge what would be the right card for you is to be in the shoes of the third person who is going to see the card. What feeling do you get after seeing the card? Is it in accordance with the image that you want it to project?