A letterhead is not just a simple piece of paper. Unlike the ordinary sheets of paper which can be used in any way you like, the letterhead is used in special conditions and therefore, it find very restrictive or limited use as compared with the ordinary paper.
So, what does this special piece of mean to an organization and to the outsiders? For an organization, it is a tool of stating anything on behalf of the company as a collective unit. Anything written on it carries the sanction of the person who signs the same. Most often, it is managerial staff or the owners or directors of the organizations who use these letterheads to lend authority to whatever is stated on it.
Besides making the written statements with authority, it is also used as a carrier of corporate image or brand. This is reflected in the design of the letterhead. Use of logo, name and contact details of the company is definitely the most important elements of this special piece of paper. However, its structural layout can be made in different ways. You can get the information printed on top, bottom or even the side panels of the letterhead. There are some standard margins left in these areas for getting the information printed on these. Central part is left blank so that the desired text can be written or printed on these.
Scope of customization is left only for these areas only. This standardization is followed for different sizes of letterheads world wide, though most of these are printed on the A4 size papers only. Need for this standardization also emanates from the printing point of view. Most of the organizations get the information to be printed on the letterhead using printers. These printers are already coded for accepting the standard sizes of the letterheads only, so that prints can appear at the right places on it without overlapping the information on the margins of the letterhead.
Letterheads can be available in different types of paper. Depending on the likes of organization, use can be made of different weight papers. Normally, recycled paper is not used for making letterheads since it is not so print-friendly and even writing on it is not very legible. Therefore, fresh paper is used for this purpose. Quality of paper used depends on brand image of company, purpose for which this is going to be used and the frequency of use. It can even be guided by the corporate philosophy or concerns. Printing on this paper can be done with the different colour schemes, as per the corporate branding objectives. Some of the organizations even make use of embossed or water-mark letterheads bearing their logos.
Online print companies carry designs or templates of the structure of letterhead. You can select the one that you need. By entering the details as specified thereon, you can even check for how does this look like and make any changes that you deem necessary.
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