Reasons for screen printing to still be in use by the printing company

There are a number of printing solutions available for getting prints done on the different articles or objects. T shirt printing is one of the most commonly done printings and it is usually done by using the screen printing method. In fact, this was the method used for printing a wide range of different articles by the printing company when the digital printing method was not in use. Although, the number of articles that could be printed were considerably less than what is possible now using the digital printing technology, the use of hand painting of different type add more to the product range which can borne the designs in the print format.

Whether it was the brochure printing or the business card printing, the use of screen printing for paper-based products was most widely prevalent. This is the case even now. Being relatively labour-intensive manual work, this is a time consuming and costly process if the quantity of the product ordered is less. This meant that if some person did not like the t shirt prints from the stores, there was no choice available to him for getting the personal designs made unless, of course, he was willing to pay a hefty sum for the same.

It is not that screen printing has declined in usage now. Even when the digital printing is now possible on a wide range of products, screen printing still stands firmly on its own merits. People, who are looking for solid, well come out prints that feel when touched, still prefer the screen printing. Printing on office stationery products, introduction products, marketing products and even the promotional products like the t shirt printing is still done using this method. The digital prints are desirable where the colour gradation is very important and the high resolution image prints are required. Printing company can make use of both the techniques. They can give more options to people since both have their own set of advantages. If the choice is not offered to the customers but it lies with the company, they can make a choice depending on various parameters. Some of the companies also provide single technology printing solution only. Giving choices either to the customers or to themselves may not fit into their business strategy of maintaining a standard business price and quality policies.

The online and offline printing companies which provide brochure printing and t shirt printing solutions also offer the customization of the print designs, meaning that you can get the prints of your choice done. You would be required to upload the file in the desired format and resolution levels. You can also do the editing and the resizing of the same, suitably amending the pictures to fit into the required parameters. Customization is the basic feature of any printing company which has to deliver the product with the content as per the customer requirement. What a company can do at the most is to provide the fixed structural parameters within which the customization of content, images or videos is to be done.

Printing and Embroidery of the items for use in business.

Business needs printing companies for a number of reasons, most common among these being the need for having business stationery or even promotional items. While letterhead, envelop, note pads are some of the office stationery products, the brochure, t shirts, business cards are used essentially for introducing the business or promoting the same. These products are printed with names, contact details, logo, main products and services and also with the designation of the person, if these are to be used specifically by that person. The t shirt printing, brochure printing or the printing or embroidery on the various articles is done to meet the various objectives or the organization.

What could be these objectives and how far can these printable products meet these objectives? Some of the quite obvious ones are listed below:

1. Meeting the official communication needs: With an effective letterhead design, the company can make authoritative statements to the others. These are used for writing letters, applications, declaration and lend authenticity to these. Similarly, a good brochure printing design can help in generating interest on the readers and taking the product or service which is featured therein. These can add value for your marketing and sales campaign.

2. Branding purpose: By getting key elements, that can be used as brand elements for your needs, to be printed on certain articles of regular or occasional use, you can create brand awareness among the people who do not know about you. Similarly, the same can be used to create brand loyalty among the population segment which uses your product or service by refusing the others. T shirts printing has long been opted by the people for branding purpose. Companies can use the articles that they use often to meet their branding objectives. Whether it is the calendar, the coffee mugs, office stationery, folded business cards, brochure or even paper napkins, there are a range of options that can be used for the branding purposes.

3. Promotional purposes: If the organization wants to generate public consciousness about certain concerns or it wants to further promote its brand visibility, it can make use of different means of advertising. Promotional objectives can be met by way of getting the t shirt printing or embroidery to be done. Apart from using surface decorations, innovative styles or shapes of the items can also help in gaining the attention of the people. So, instead of simple business cards, you can have the folded business cards. Similarly, the brochures printing can be done with the designs innovatively to make these more appealing.

4. Utility: It could be a desirable objective that the articles shall achieve some useful purpose, since it is likely to find more widespread acceptance from

the different people. To serve more effective use, reasoning shall be used in  logical     presentation of the artwork as well as information.

     Online printing companies offer a range of products for meeting all these objectives.

Importance of a Letterhead for the organization.

A letterhead is not just a simple piece of paper. Unlike the ordinary sheets of paper which can be used in any way you like, the letterhead is used in special conditions and therefore, it find very restrictive or limited use as compared with the ordinary paper.

So, what does this special piece of mean to an organization and to the outsiders? For an organization, it is a tool of stating anything on behalf of the company as a collective unit. Anything written on it carries the sanction of the person who signs the same. Most often, it is managerial staff or the owners or directors of the organizations who use these letterheads to lend authority to whatever is stated on it.

Besides making the written statements with authority, it is also used as a carrier of corporate image or brand. This is reflected in the design of the letterhead. Use of logo, name and contact details of the company is definitely the most important elements of this special piece of paper. However, its structural layout can be made in different ways. You can get the information printed on top, bottom or even the side panels of the letterhead. There are some standard margins left in these areas for getting the information printed on these. Central part is left blank so that the desired text can be written or printed on these.

Scope of customization is left only for these areas only. This standardization is followed for different sizes of letterheads world wide, though most of these are printed on the A4 size papers only. Need for this standardization also emanates from the printing point of view. Most of the organizations get the information to be printed on the letterhead using printers. These printers are already coded for accepting the standard sizes of the letterheads only, so that prints can appear at the right places on it without overlapping the information on the margins of the letterhead.

Letterheads can be available in different types of paper. Depending on the likes of organization, use can be made of different weight papers. Normally, recycled paper is not used for making letterheads since it is not so print-friendly and even writing on it is not very legible. Therefore, fresh paper is used for this purpose. Quality of paper used depends on brand image of company, purpose for which this is going to be used and the frequency of use. It can even be guided by the corporate philosophy or concerns. Printing on this paper can be done with the different colour schemes, as per the corporate branding objectives. Some of the organizations even make use of embossed or water-mark letterheads bearing their logos.

Online print companies carry designs or templates of the structure of letterhead. You can select the one that you need. By entering the details as specified thereon, you can even check for how does this look like and make any changes that you deem necessary.

The need to design office stationery letterhead in a special way.

Official stationery is one of the ways of achieving the branding objectives of the organization. A business card is used a first means of introduction of the company to the other people. Similarly, the letterheads, envelopes and other items of office stationery are used to serve the communication purpose as well as meet the branding objectives. The letterhead of the organization is used for the purpose of making the official statements about the company. Anything written on the letterhead with due stamping is assumed to be the authoritative and correct information. So, there is considerable weight attached to anything written on the letterhead. Therefore, this not any other ordinary piece of paper.

You might want that your stationery shall be able to carry the required weight of the brand. For this reason, you might want to create some difference from the usual routine print works. Why not to go for folded business cards this time? Why not to get the name card printed online this time? How about gifting away the embroidery- based articles on the annual establishment day of the business? These could be some of the questions which you might put to yourself for thinking on how to create that difference.

You might like to search through the numerous design templates of these products. You might also want that the printer is reputed and provides a wide selection from among the latest and trendy designs, not just the old ones which are already used many times before. Different types of colour combinations and gradations, interesting graphics, creative content language and a wide assortment of the structural layout of the content and graphics on the products might be something which will satisfy your quest for finding something unique.

This quest more searches, through a number of designs and templates, can be fulfilled by the online printing companies which also provide the office stationery products. The ease and convenience afforded by the online medium is enormous. You can make a big saving of your time, effort needed to go there personally and even the money. The moment you run out of the letterhead or name card stock, you can simply log onto the site, get into the account that you created there, find the design that you opted for earlier and then re-order for the same design by making the online payment. If you want to select some new design this time, you can order for the fresh one. Also, if you think that you have a better design for the folded business cards, the website might allow you to upload your own design and get the same printed. You might have to cough up some extra charges for availing this facility.

When you decide to take the services of the online company, you might also have to select for the right one amongst the plethora of the service providers. This might require you to view the website of the service provider very carefully to find all the elements which can tell the authenticity of the company.

Printing company makes custom labels with required information printed on these

No product which is packaged is without the labels. The labels carry important information about the products. Precisely what this information has to be is stipulated by the law of the land. For this reason, the custom labels need to be made as per the requirements of the organizations and laws pertaining to the same. These custom labels could be a way of promoting your brand. Getting the product design, brand name, logo and name of the company on the labels using the services of the printing company is done to achieve the same.

A custom label might be required to be printed with the following information:

1. Name of product and the organization making it along with its contact information. If it is a trading company, its name and contact details shall also appear on the labels.

2. Composition of the product: This is necessary to disclose the information on what all has gone into the making of the product and in what percentage. In some of the products, like the medicines or the eatables, it is important to disclose this information truthfully and very accurately.

3. Precautions and Warnings: If there is any danger or harm that can be caused by the product, that shall be duly mentioned on these.

4. Directions of Use: Sometimes it is necessary to tell the users how a particular product is to be used. For some of the products, like toys, this information can be contained in the booklet brochures that are packed with the product. For some others, the direction to use these might be on the custom labels only.

Therefore, each product and industry which is dealing in the products, shall not only be conscious of incorporating the brand identity of its own products but also be putting in all the necessary information required by law and disclosure norms on its labels.  

A printing company can offer different types of the labels. These could be the shipping labels carrying special shipping instructions, bar coded products, thermal transfer labels, stickers, laser labels, silk screen printed labels, electronic labels, wine or food labels, health labels, sew-on labels and many others. While most of these are the printed labels, it might also be offering the woven custom labels. The woven labels are made by weaving the brand name or logo in the fabric, man-made or natural. These are of good use in the apparel industry.

These custom printing services are now offered by a large number of companies through the internet medium. Extent of customization allowed can be varied from one company to another. Transacting through internet is easy, convenient and secure. That is why it is increasingly being used for getting the printed products online. You just have to put up your favorite design on the space provided on the website against each of the product and the same can then be printed. Doorstep delivery and low minimum order quantities are some of other features worth seeking.

Classification of Embroidery and Embroidery stitches.

Embroidery is the art of using the needles and threads to weave the patterns on the fabrics. This is essentially done to decorate the fabrics with the designs to beautify these. This art has been used for hundreds of years, first at a household level using the hands and now even at a commercial scale using the advanced machines. Today, these works are done by hands as well as by machines.

The different ways in which the classification of the embroidery can be done are the following:

1. Free Embroidery: This type is called so because it is not dependent on the nature of the weave of the fabric. This can be done both on the woven as well as knitted fabrics.
2. Counter thread: These types of patterns are created by developing the stitches after ascertaining the number of the threads in the base fabric. Fabrics having the even weaves like the cotton canvas, linen fabrics, etc. can be embroidered in the best possible way using this technique of embroidery.

One of the types of the counter thread works are the canvas works. In this type of work, the thread stitches cover the foundation fabrics. These stitches create the dense patterns of fabric mesh which covers the foundation fabric completely.

3. Drawn thread work and needle work: In this type of the embroidery work, the base fabric is cut and the holes are created which are then embellished with beading works.

There has been a tradition of using the different types of techniques of this art form across the different countries. Most of the manual work, on commercial scale is done in the Asian countries. The computerized designs are first digitized to create the stitch patterns which can be altered as per the requirements of the density of the works.

These stitch patterns can be classified as under on the basis of the structure of the stitches:

1. Composite: These are two or more named stitches which work in one journey.
2. Couched: These types of stitches feature a thread which is held in its place on the ground’s face. This is held in that position with one or more stitches.
3. Crossed: These are the stitches which consist of a single straight thread with one or more threads passing over or under another thread.
4. Flat: These stitches lie on the face of the ground without passing over or under the other threads.
5. Interlaced or woven stitches: These are the stitches which appear to have a woven or braided look.
6. Knotted Stitches: These are the ones which are created by twisting the working thread round the needle to create a knot on the fabric surface.

The different types of embroidery stitches provide a distinctive look to the fabrics which can then be made out into the different items of apparel, furnishings and accessories. The customized works can also be done using the online medium for different types of fabrics and designs. 

How can the online services of embroidery meet your personalization needs?

Two of the most popular ways of getting the clothing, accessories or other fabric based items look different is to get these printed or embroidered. Both of these methods are being used for a long time now for giving a distinctive look to the different fabric based articles. The embroidery is generally the more expensive option of the two methods. Though prints are the most widely used, these are also the most common to be found. The internet can provide the leads to the companies which provide the services of printing or embroidering the products with designs.

The personalised stationery can be printed using the online services of the print company and the items of apparel for the gifts as promotional products can be embroidered using their services as well. While the prints make use of the digital and the screen printing methods, the embroidery makes use of the computerized operations for these purposes. The digital printing is also a computerized process with the print designs being done on the graphic design software at first. Even if the designs and colours are done on the paper, the same can be scanned to get into the digital format for further processing. The screen printing does not make use of the computers or the digital printers. Rather, it makes use of the silk screens for each of the colour combinations.

The embroidery is done using the computers. The process of digitization of the embroidery makes it possible for its use on the computerized machines. This process involves the use of digitizers as well as readers of the design. After the design is digitized, the pattern that is likely to come up is shown in the preview. You may or may not be allowed to select the different pattern of embroidery that is likely to come up. This pattern is nothing but the way the machine will go about developing the stitches and the way it will appear in reality. The number of stitches in a unit area defines the density of the work and the online company may or may not allow you to select the level of density you require in your work.

Online medium can meet your personalization needs. These could be for establishing your brand identity among the general populace or among a more restricted stakeholder group. Get your name on the t shirts embroidered and get your printed custom labels made to fix these on these t shirts. All this can be done at the single online printing store providing the printing facility of the items as diverse as business cards, invitations and greeting cards, personalised stationery, brochures, t shirts and a number of other items for utility or decorative purposes.

The brochures are provided to the clients for reference of the offerings and the same can be used by the salespeople for demonstration purposes. You can get the same printed in the booklet or the folded format from the online company.

Services provided by an online printing company

The use of internet can be done to select the prints for meeting your different print requirements. Your print requirements could be to get the business cards, office stationary products, invitations and greetings, promotional products and a number of other products made. These could be used for the personal purposes or for business marketing or advertising purposes. The search for the different designs as well as printable products can make you hook on to the internet to find the new designs from a number of online company and select the one printing company from among these.

These companies provide various services:

1. Variety of different products which can be printed. Some of the big companies can provide hundred of products, whether for the personal use or for the official use. These products could utility products, gift worthy products of promotional nature or even the decorative products.
2. Numerous designs: Each of the products will be having a range of different print or embroidery designs that can be used on these. These provide a huge range of design templates.
3. Diversified processes: It is not only in the products or the designs that the variety is offered. In fact, there could be a number of different processes which can be used by the printing company. These could be the prints as well as embroidery process which could have been made use of for getting the different products made.
4. Upload your own design: If you do not like the designs which are shown in the site, say for t shirt printing then you can upload the design which you like from your computer.
5. Settings and personalization: You can do the settings of different elements of design, like the graphics, text and layout or their placement on these items as per your choice and liking. So, if you are looking to have the custom brochures made, you can arrange the different model or product images in the right order.
6. Previewing: Before finalizing the design, you do get the chance to see how it will look like. You can change the scheme of things if you do not like it. There is no limit on the number of times you can do the amends. In fact, you can keep changing it till the time your feel you are satisfied.
7. Delivery to door step: This is a major convenience offered by the online printing company. These products which you order online can be delivered right up to your doorstep. You need not got to them for collecting the same. Some of the companies can even allow you to track the different stages through which your product printing has passed. Therefore, you are always kept posted on your order status. The companies do make it a point to deliver the products within the stipulated time period.